You spend a third of your life with your head on a pillow, so it's honestly one of the easiest investments you'll ever make. Same logic as a good electric toothbrush or a decent mattress, it's not glamorous, but you use it every single day for the rest of your life. I have hEDS, so my neck is hypermobile and shifts out of place if it's not supported right, which made me extra picky about trying anything new. This pillow stays cool, feels genuinely comfortable, and actually keeps my neck in place instead of letting it roll around all night, which for me is the whole ballgame. One thing I'll mention, the first night or two you might feel a bit stiff since it puts you in a different sleeping position than you're used to. Don't let that scare you off, it evens out fast and is completely normal. I bought one for myself first, then got one for my mom a few months later since she's hypermobile too, and we both genuinely love them.